Google does approximately 100+ updates related to search algorithms every single day - at least that’s what they say. Google does everything to avoid manipulating their algorithms. That’s why there is no (and couldn’t be) single common rules to get you website ranked.
However, doing a SEO for 20 years in different GEOs and niches, I see some patterns which may be used in 99% cases. You may find some sites like this one for example, which brakes a lot of rules and still ranks well. That’s possible, but all sites like that has one thing in common: they do not rank long term.
Slides from Nazahid 25 you can find here
Explanations will appear here in Notion below. They are linked from the doc as well. So far only first section covered.
<aside> ⚠️ Your Feedback is appreciated, for any ideas please leave your comment in this doc
</aside>